Last updated: 13 June 2026

This Privacy Policy explains how Caffè Fusion collects, uses and protects your personal information when you visit our website, place an order, create an account, contact us, or use any of our services.

Caffè Fusion is committed to protecting your privacy and handling your personal information responsibly, fairly and securely.

1. Who we are

Caffè Fusion is a UK coffee business supplying premium coffee to home customers, restaurants, cafés, businesses and events.

For the purpose of data protection law, Caffè Fusion is the data controller for the personal information we collect through this website.

You can contact us about this Privacy Policy or your personal data at:

Email: hello@caffefusion.co.uk

2. Information we collect

We may collect the following types of personal information:

• Your name
• Email address
• Phone number
• Billing address
• Delivery address
• Order details
• Payment confirmation details
• Account login details, if you create an account
• Messages or enquiries you send to us
• Reviews or feedback you provide
• Website usage information, such as pages visited and basic technical information about your device or browser

We only collect information that is needed to process orders, manage customer accounts, respond to enquiries, improve our website, or provide our services.

3. How we collect your information

We collect personal information when you:

• Place an order through our website
• Create or use a customer account
• Complete a contact form
• Contact us by email or phone
• Sign up to receive marketing emails, when this feature is available
• Leave a review or interact with review services
• Browse or use our website

Some technical information may also be collected automatically through cookies or similar technologies.

4. How we use your information

We use your personal information to:

• Process and deliver your orders
• Take payment for your purchases
• Send order confirmations and updates
• Manage returns, refunds or customer service enquiries
• Create and manage customer accounts
• Respond to contact form submissions and messages
• Arrange wholesale, business or event enquiries
• Improve our website, products and services
• Prevent fraud and keep our website secure
• Meet our legal, tax and accounting obligations
• Send marketing emails, only where you have signed up or where we are legally allowed to do so

5. Our lawful basis for using your information

We use your personal information under the following lawful bases:

Contract: We use your information to process and fulfil your order, deliver your coffee, manage your account and provide customer support.

Legal obligation: We may need to keep certain order, payment and accounting records to comply with tax, accounting and legal requirements.

Legitimate interests: We may use information to manage our business, improve our services, prevent fraud, respond to customer enquiries and maintain website security.

Consent: We will rely on your consent for marketing emails where required, and for non-essential cookies or tracking technologies where these are used.

6. Payments

Payments on our website may be processed using Square and Google Pay.

When you make a payment, your payment information is handled securely by the relevant payment provider. Caffè Fusion does not store your full card details on our website.

Payment providers may process your personal data in accordance with their own privacy policies and security procedures.

7. Delivery

To deliver your order, we may share your name, delivery address, email address and/or phone number with delivery providers such as Royal Mail or DPD.

This information is only shared where necessary to complete your delivery or provide delivery updates.

8. Customer accounts

If you create a customer account, we may store information such as your name, email address, billing address, delivery address and order history.

You can use your account to view previous orders, manage addresses and update account details.

You are responsible for keeping your login details secure.

9. Contact forms and enquiries

When you contact us through our website, we collect the information you provide, such as your name, email address, phone number, enquiry type and message.

We use this information to respond to your enquiry and provide customer support.

10. Marketing emails

We may offer customers the option to sign up for news, offers or updates from Caffè Fusion.

We will not send marketing emails without your permission where consent is required. You will be able to unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at hello@caffefusion.co.uk.

We do not sell your personal information to third parties.

11. Reviews and Trustpilot

We may display customer reviews on our website, including reviews from Trustpilot.

If you leave a review through Trustpilot or another review platform, that platform may process your personal data in accordance with its own privacy policy.

We may use reviews to improve our products, services and customer experience.

12. Cookies

Our website may use cookies and similar technologies.

Cookies are small files stored on your device when you visit a website. Some cookies are essential for the website to work properly, such as cookies used for shopping baskets, checkout, customer accounts and website security.

WooCommerce may use essential cookies to:

• Remember items in your basket
• Allow checkout to work correctly
• Support customer account login
• Keep the website secure

We may also use cookies or similar technologies for analytics, embedded content, Trustpilot widgets, social media features or marketing tools if these are enabled in the future.

Where required by law, we will ask for your consent before setting non-essential cookies. You can usually manage or delete cookies through your browser settings.

13. Who we share your information with

We only share your personal information where necessary to run our business and provide our services.

We may share information with:

• Payment providers, including Square and Google Pay
• Delivery providers, including Royal Mail and DPD
• Website and hosting providers
• WooCommerce and WordPress-related services
• Email or customer service providers
• Review platforms, such as Trustpilot
• Professional advisers, such as accountants, where required
• Legal or regulatory authorities, where required by law

We do not sell your personal information.

14. How long we keep your information

We only keep your personal information for as long as necessary.

Order and transaction records may be kept for as long as required for tax, accounting and legal purposes.

Customer account information is kept while your account remains active, unless you ask us to delete it and we are legally able to do so.

Contact form enquiries may be kept for a reasonable period so we can respond to you and keep records of customer service communications.

Marketing preferences may be kept so we know whether you have opted in or opted out of marketing.

15. How we protect your information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure or alteration.

Our website uses secure systems and trusted service providers to help protect customer information.

However, no website or online service can be guaranteed to be completely secure.

16. Your data protection rights

Under UK data protection law, you have rights over your personal information.

These may include the right to:

• Ask for a copy of the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information in certain circumstances
• Ask us to restrict how we use your information
• Object to certain uses of your information
• Withdraw consent where we rely on consent
• Ask for your information to be transferred to another provider in certain circumstances

To exercise your rights, contact us at:

Email: hello@caffefusion.co.uk

We may need to confirm your identity before responding to your request.

17. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office, which is the UK regulator for data protection.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a new “Last updated” date.

19. Contact us

For questions about this Privacy Policy or how we handle your personal information, please contact:

Caffè Fusion
Email: hello@caffefusion.co.uk